ILP Center Building 2nd Floor Suite 219 Jl. Raya Pasar Minggu No. 39A Jakarta Selatan

Pelatihan Digital Marketing Strategy

Salah satu tujuan organisasi adalah GROWTH, karenanya dibutuhkan people dengan kompetensi yang dapat membantu organisasi memperluas pasar. Sayangnya tidak banyak yang menguasai kompetensi ini.

Tujuan Pelatihan

Membekali peserta dengan kemampuan memperluas pasar dan mempertahankan pasar yang ada. Juga dibekali kemampuan membaca laporan keuangan dan cara mengambil keputusan secara kuantitatif

Outline Materi

  1. What is Business Development
  2. Why is it important? Connected to 7S – Strategy
  3. How to :
    • Understanding Organization goals and Road Map
    • Ansoff Matrix
    • Strategy in Red Ocean (Quadrant 1)
    • Strategy in New Market ( Quadrant 2)
    • Strategy to launch a new product (Quadrant 3)
    • Strategy Blue Ocean ( Quadrant 4)
    • Reading Financial Report
    • Feasibility Study and Effective Business Plan
    • QuantitativeDecision Making

Facilitator

Ghani Kunto

Ghani Kunto adalah penulis, pembicara dan praktisi internasional di bidang marketing di era digital.

Ghani telah menulis 5 buku mengenai marketing di era digital: Youth Marketing Handbook, Influence: A Marketer’s Guide, Youth Marketing 101: How to win the youth market without advertising, Fans: from Liked to Loved, Youth Buyology: Secrets of the Social Generation.

Buku-buku tersebut telah menjadi panduan bagi para marketer tingkat dunia dan terpilih oleh majalah Marketeers sebagai M-Choice: Most recommended reading
“We had amazing success based on your Handbook, so much so that it showed the ineffective results from a large agency approach”
– Paul O’Shannessey, CEO & Founder, Skinny Mobile, New Zealand
“Professional…methodical…valuable and inspiring”
– Daniele Sena Roma, Marketing Manager, Nokia, Brazil
“Highly educational and a ‘must read’ for us tech marketeers, youth marketeers or in general for those who want to know and understand what’s driving youth in our world. Great reading!”
– Knut-Espen Bryhn, Head of Product, Telenor, Pakistan
“This is fantastic, thank you very much.”
– Michelle Bladen, Head of Marketing and Brand Strategy, Samsung, UK
“If you want to build a brand with soul then buy this book”
– Jamal Benmiloud, VP Marketing Monster Energy Drinks, USA

Sehari-harinya, Ghani Kunto adalah VP Asia Pacific dari mobileYouth, sebuah perusahaan riset konsumen berbasis di London, UK.  Pekerjaannya adalah membantu perusahaan beradaptasi terhadap perubahaan perilaku konsumen.  Kliennya termasuk Telkomsel, Axis, Starhub, SingTel, Vodafone, Skinny Mobile, Lego, Nordstrom, Facebook, Google, Nokia, Huawei, BlackBerry, Samsung, MTV, dan Coca Cola.

Training-Digital-Marketing-Strategy-yogya

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